Taroo
We want to reach people who might not consider themselves “spiritual,” but who love meaningful design, visual tools, and personal insight. This includes students, artists, designers, journalers, and anyone who just wants a pretty and useful deck on their desk or shelf.
Brand Overview
Key words
Audience
Personality traits
Visually driven, enjoys colors and design
Emotionally open
Curious, playful, and likes to collect beautiful things
Competitor
The Modern Witch Tarot
A contemporary reinterpretation of the Rider–Waite deck featuring diverse, modern female characters. It focuses on empowerment, feminism, and inclusivity, making it relatable to younger audiences seeking self-expression and confidence through tarot imagery.
Keywords: Character-driven · Feminism · Empowerment
OK Tarot
A minimalist and beginner-friendly tarot deck designed with simple line drawings and no facial features. Its pink color palette and approachable aesthetic lower the barrier for new users while emphasizing intuition over traditional symbolism.
Keywords: Minimalist · Beginner-friendly · Faceless
Prismavisions Tarot
A minimalist and beginner-friendly tarot deck designed with simple line drawings and no facial features. Its pink color palette and approachable aesthetic lower the barrier for new users while emphasizing intuition over traditional symbolism.
Keywords: Minimalist · Beginner-friendly · Faceless
Mood Board
Color
Typography
Final Product
